Basic Twitter Tips To Help Your Small Business Excel On Twitter
Twitter can be a great tool if you know how to use it, but at the same time, it can feel extremely overwhelming! We’ve mapped out a few tips to help you approach Twitter and not lose your mind in the process!
Follow Industry Leaders (And Those Outside Of Your Industry)
As you build your twitter presence, a good place to start is building your Twitter network within your own industry. That said, remember that there are industry leaders in your same line of work that are NOT connected to your specific industry that share great content, news, and tweets. For example, you might be in the insurance business and follow home services, mortgage news, and realtors. Local community pages, causes, news sites, business resources, and more are all great to keep on your radar.
Hashtag It Up!
In order to make sure you gain exposure in your industry, make sure you use simple hashtags in your tweets. Also, always remember to flesh out your Twitter bio fully so that it clearly states what you do and includes a few key words that describe your business.
Tweet and repeat!
Did you know that there are 6000 tweets going out PER SECOND according to Internet Live Stats? There are so many tweets going out per second, that it can be overwhelming to catch it all. That’s why you can get away with repeating your tweets if the content is still timely. You’ll get more exposure because different audiences will see each individual tweet. A bonus tip is to change the times you post so that you can reach different crowds of people that use Twitter at different timeframes.
Use Twitter Lists
If you are personally feeling overwhelmed by the sheer number of tweets and people you follow on Twitter, then put your top accounts in specific lists. Then, you can view the lists and the tweets from those people only. This makes Twitter a lot easier to digest!
Twitter is a great platform to build relationships and collaborative partnerships. It’s easy to share content, find related people, and increase your brand’s exposure online. At the same time, Twitter has its own challenges, and so, simple strategies and tactics on Twitter will make all the difference!