Crafting a Better B2B Marketing Strategy

6 Tips for Developing a Better Business to Business Marketing Strategy Every marketer needs an effective strategy, whether you are marketing to consumers or to other businesses.  However, business to business (B2B) marketing is very different from business to consumer...

How To Respond To Tragedies On Social Media

How To Respond On Social Media To Tragedies and Mass Shootings Got a case of the Mondays?  Well, this week was a doozy after we all woke up shell-shocked at the mass shooting in Las Vegas.  It’s horrible, and even as I write this, I know that the words are far, far...