Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
Crafting an Effective Call to Action (CTA)
Tips for Writing a Call to Action That Gets Results The goal of any marketing campaign is to get your audience to take action. But you can’t just expect your audience to know what you want them to do. You have to tell them what you want them to do. Whether you want...
What to Look for in a Marketing Agency
5 Tips to Help You Hire a Reputable Marketing Firm When it comes to your brand, there are a lot of things you need to get done on a daily basis to run a successful business. Often, marketing is one of the things that gets pushed to the back of the queue. However,...
How To Write A Book Review
How To Write a Good Book Review One of the best things you can do for an author is leave a review. Online reviews help new people get a feel for the quality and content a book might have. Reviews help people understand how a specific book will impact...
Crafting an Effective Facebook Ad Strategy
How to Develop a Facebook Ad Strategy that Delivers a Better ROI Digital advertising is cheap compared to traditional advertising, but we know you still want to spend your hard earned dollars in a way that gets you the biggest return on investment (ROI) that you can...
How to Launch a Book
Welcome to this fun episode where we explore the fascinating world of book launches with the accomplished author and marketing expert, Valerie Morris. In this discussion, we dive into the crucial steps every author should consider before releasing their literary...
Is Influencer Marketing Worth the Hype?
The Pros and Cons of Influencer Marketing and If It’s Right for Your Brand A lot of media attention falls on influencers. This attention is often negative in nature, looking at drama between online influencers or how some act entitled to receive free things. Despite...
All About Evergreen Content and Freelancing
Watch a video version of this episode on YouTube. In this episode you will learn: Dorothy’s transition from a freelancer to an agency owner. Dorothy’s new digital media company that helps freelancers grow business. The limiting beliefs that some people have that...
Crafting a Better B2B Marketing Strategy
6 Tips for Developing a Better Business to Business Marketing Strategy Every marketer needs an effective strategy, whether you are marketing to consumers or to other businesses. However, business to business (B2B) marketing is very different from business to consumer...
Rebuilding a Marketing Business After Covid
Video available on YouTube. In this episode you will learn about: Shawn’s area of expertise. Shawn’s 4-month social media training package that includes training for the internal team. How Shawn's business was impacted by Covid and how she adapted. How to develop...
How to Set Social Media Marketing Goals
4 Steps to Setting Effective Social Media Goals Need a spring refresh on your social media profiles? Spring into summer can be a good time to reevaluate your tactics and strategies and set new goals as things start to heat up for a new season of sharing! Why Social...