Email Marketing isn’t a Dinosaur, It’s Still an Effective and Affordable Marketing Solution
For many, email marketing is an afterthought. LinkedIn, Facebook, and Instagram all seem to be higher up on the list of what’s considered crucial for content marketing. Despite what you may think, email marketing still remains one of the most effective and influential marketing methods.
Here are 5 reasons why email marketing should be on your radar as an effective option for business.
1 | It’s What Customers Prefer
Good marketing appeals to the needs and preferences of your customers, including the medium you use to reach them. The most effective marketing approaches consumers when they are open and receptive to your message.
Unlike other online options, your followers can open your email when they are ready. With a Facebook ad, they may not be ready to click and getting the laundry done is probably more important than digging for that post they saw the other day.
Here’s why email is a preferred platform for so many consumers:
- It’s permission based as users opt-in.
- Consumers get to choose when they look at an email and engage with it on their own terms.
- They don’t miss out on content you share, like discounts, freebies, tutorials, and more.
2 | It’s Mobile
Users are increasingly accessing their email on their mobile device and you can reach your users no matter where they are as they always have their inbox in their pocket.
But here’s a benefit that might not be immediately obvious–how many times a day do you check your email on your phone?
For many, it’s at least once a day, meaning email has an extremely high level of visibility. This makes email one of the best ways to connect with your followers.
3 | It’s Informative
Whether you are a thought leader or a store, email is the perfect medium to keep your followers or consumers up to date on what they are interested in. We know that sharing the latest deal is one type of email marketing we all get every day. But here’s some other ideas for email content based on keeping your followers informed:
- Sharing your latest thought leadership article
- Sharing your latest YouTube tutorial
- Letting followers know when your next Facebook Live is
- Updating on a change of store hours
- Promoting an event or charity you are raising money for
4 | It’s Versatile
Remember, email is just one of many tactics in your toolbox. Email marketing is an effective part of an integrated marketing campaign. One of these versatile options is using it for cross-promotion, such as sharing a link to your Facebook VIP group, encouraging follows on your Instagram account, or linking to your latest blog post.
The second thing that makes email so versatile is its ability to allow for personalization. This could be personalized product recommendations, a unique welcome message, shopping cart reminders, or even just using their first name at the beginning of your newsletter.
5 | It’s an Affordable Option
Email is a pretty affordable option. Sure you have to upgrade to some pro or higher level plans to get the max benefits, but if you are just starting out as a small business, a lower plan or free plan may be right for you. Plus, when you compare it to running a Google Ad, which can get pretty pricey in some cases, you can really begin to see the value in email marketing.
Since users are more receptive to your message because they interact with your emails on their own terms, they are more likely to take action. That means you get higher ROI (return on investment) than you do for social media or search engine ads–especially for small businesses or creators.
Final Thoughts
Email marketing has been around for decades now, but that doesn’t make it a dinosaur. It’s a valuable tool in your holistic marketing strategy that can be used to reach your followers when they are most receptive to receiving your message. This makes email marketing a cost-effective and versatile part of your overall strategy.
Need help crafting the perfect email marketing campaigns? Tintero Creative is here to help you design effective emails that reach your followers and get them to engage. Connect with us today to learn more about how we help brands tell their story in a way that works!