Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
How to Measure Brand Awareness
10 Metrics to Help you Measure Brand Awareness and Meet Your Growth Goals Brand awareness is more than just a consumer understanding that your brand exists. Think of it as a mental shortcut. They see a logo or particular image and they instantly associate your brand...
Strategies to Increase Facebook Engagement
7 Marketing Strategies that Boost Facebook Engagement and Growth Facebook is a powerful platform to reach your target audience. With competition, algorithms, and changing user behavior, getting people to engage with your content can be challenging, but is not...
Brand Safety: How to Protect Your Brand’s Reputation Online
8 Steps to Help Protect Your Brand’s Reputation in a Volatile Digital World Today’s world is online and instantaneous. When it comes to social advertising, brand safety issues aren’t an if, they are a when. Today’s brands face more reputational risks than ever...
How to Transform Your Instagram Strategy with Social Listening
5 Steps for Implementing Social Listening that Gets Your Brand Ahead of the Digital Marketing Curve Instagram is a buzzing hub for news, product discovery, as well as a rich source of real-time customer feedback. The biggest question we often get from clients...
How is AI Changing the Game for Businesses on Social Media?
The Pros and Cons of AI in Digital Marketing and What it Means for Your Brand There are pros and cons to any technology, and that certainly is the case for artificial intelligence (AI) and social media. In today’s article, we are going to break down how AI can...
Your Complete Marketing Guide to Bluesky
Why Bluesky Can Help You Build Community Around Your Brand Even if you don’t use it, you’ve probably heard of Bluesky. After the change in ownership of Twitter, now X, many “Twitter alternatives” cropped up. Bluesky, however, has been heralded as the...
5 Reasons Email Marketing Should be on your Radar Right Now
Email Marketing isn’t a Dinosaur, It’s Still an Effective and Affordable Marketing Solution For many, email marketing is an afterthought. LinkedIn, Facebook, and Instagram all seem to be higher up on the list of what’s considered crucial for content marketing. Despite...
Breaking Out of Departmental Silos to Grow Revenue
5 Steps to a Cohesive Customer Experience that Grows Your Business Could you be leaving potential revenue on the table? When departments in your organization are siloed, this disconnect not only leads to frustration across your organization but can also mean a loss of...
Social Media Audit: How to Create Better Content
8 Steps to Social Media Content that Delivers Real Results In today’s digital world, social media isn’t a “nice to have,” but is a “must have” if you want your brand to succeed. If your social media game is starting to feel stale, don’t worry. It’s probably just time...
Retail Psychology: How to Get Shoppers to say, “I Need This”
Plus 4 Ways to Implement Retail Psychology in Your Marketing Strategy There’s a lot of options out there for shoppers today. Just think about all the options available on Amazon alone. But when a product stops a consumer in their tracks and makes them reach for their...