Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
Profile Power Hour: LinkedIn Edition with Valerie Morris & Joyce Feustal
Join Valerie Morris and Joyce Feustal as they discuss all things LinkedIn and how to optimize not only your profile, but how you show up on a regular basis on this platform. Joyce runs a unique consultancy for users and works heavily in LinkedIn. She shares amazing...
The Power of Your Existing Network: Why Marketing is Vital to this Audience
The Vital Importance of Marketing to Your Existing NetworkMarketing to your existing network is a foundational strategy that often gets overlooked in the pursuit of new customers. As the Super Fan Framework highlights, "Nurture Your Fans" is the first critical step in...
The Super Fan Framework: Building Brand Loyalty That Drives Growth
In today's competitive business landscape, acquiring customers isn't enough—you need to create loyal advocates who champion your brand. Enter the Super Fan Framework, a strategic approach to business growth that transforms casual customers into dedicated...
Super Fans: The Ultimate Marketing Asset for Brand Growth
Join Valerie Morris and Emily Malone as they explore the Super Fan Framework, what it is, and why you need it in your marketing strategySuper Fans: The Ultimate Marketing Asset for Brand GrowthSuper fans are your most loyal and engaged customers who go beyond...
What We Learned from the TikTok Ban
The Volatility of TikTok and What it Means for Your Social Media Strategy January was a rollercoaster ride for TikTok users in America. A lot happened in a short period of time, and for those who use TikTok as their main platform, those few days felt like years. So...
Marketing to Gen Alpha: How to Win Customers for Life
Winning Over Millennial Parents and Building Brand Loyalty for Long-Term Marketing Success We’ve talked a lot about the different generations and their shopping and spending habits, from Baby Boomers to Generation Z. The next generation your brand needs to start...
What are “Faceless Influencers” and are They Right for Your Brand?
Pros and Cons of the New Wave of Faceless Influencer Marketing Faceless influencers, or faceless marketing, isn’t a new concept. It’s actually been around for a while. But if you’ve noticed more “faceless creators” popping up in your feed, you aren’t alone. This type...
Why You Need Competitive Intelligence
What Competitive Intelligence is and How It Can Improve Your Marketing and Business Strategies Let’s face it–we are all a bit nosey. We may not admit it in public, but most of us enjoy a little gossip or checking on the social profile of an old flame just to see what...
Why Telling Your Brand Story is an Effective Marketing Strategy
Plus 3 Key Ingredients to Effective Brand Storytelling We’ve all seen the use of phrases such as “only while supplies last” and “get in on our huge sale!” FOMO (fear of missing out) is powerful. But after a while, those phrases have no meaning, especially for brands...
How Often Should You Post on Instagram?
Plus Why a Marketing Professional Can Take Your Brand’s Online Presence to the Next Level Getting the frequency of your posts on any platform just right can seem like a high wire circus act at times. So how often should you post on Instagram? If you ask that question,...