Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
Business Artistry with Nir Hindie
Episode OverviewIn this energizing conversation, Valerie Morris sits down with Nir Hindie to explore the intersection of art, creativity, and business. Nir shares his unique perspective as a keynote speaker and coach who brings artistic thinking into corporate...
Simple Ways to Increase Facebook Engagement
5 Marketing Tips to Boost Online Engagement Engagement on social media platforms opens new doors for your brand. While we never really know how the algorithm for a particular platform is set up, we do know that platforms like Facebook boost posts with higher...
What are KOLs and Why Your Brand Needs to Invest in Them
How Key Opinion Leaders Are Different from Influencers and Why Your Brand Should Partner with Them You’ve heard of influencers, but what about KOLs? KOLs, or Key Opinion Leaders, are thought leaders and opinion shapers. Why should you get them on the side of your...
Profile Power Hour: LinkedIn Edition with Valerie Morris & Joyce Feustal
Join Valerie Morris and Joyce Feustal as they discuss all things LinkedIn and how to optimize not only your profile, but how you show up on a regular basis on this platform. Joyce runs a unique consultancy for users and works heavily in LinkedIn. She shares amazing...
The Power of Your Existing Network: Why Marketing is Vital to this Audience
The Vital Importance of Marketing to Your Existing NetworkMarketing to your existing network is a foundational strategy that often gets overlooked in the pursuit of new customers. As the Super Fan Framework highlights, "Nurture Your Fans" is the first critical step in...
The Super Fan Framework: Building Brand Loyalty That Drives Growth
In today's competitive business landscape, acquiring customers isn't enough—you need to create loyal advocates who champion your brand. Enter the Super Fan Framework, a strategic approach to business growth that transforms casual customers into dedicated...
Super Fans: The Ultimate Marketing Asset for Brand Growth
Join Valerie Morris and Emily Malone as they explore the Super Fan Framework, what it is, and why you need it in your marketing strategySuper Fans: The Ultimate Marketing Asset for Brand GrowthSuper fans are your most loyal and engaged customers who go beyond...
What We Learned from the TikTok Ban
The Volatility of TikTok and What it Means for Your Social Media Strategy January was a rollercoaster ride for TikTok users in America. A lot happened in a short period of time, and for those who use TikTok as their main platform, those few days felt like years. So...
Marketing to Gen Alpha: How to Win Customers for Life
Winning Over Millennial Parents and Building Brand Loyalty for Long-Term Marketing Success We’ve talked a lot about the different generations and their shopping and spending habits, from Baby Boomers to Generation Z. The next generation your brand needs to start...
What are “Faceless Influencers” and are They Right for Your Brand?
Pros and Cons of the New Wave of Faceless Influencer Marketing Faceless influencers, or faceless marketing, isn’t a new concept. It’s actually been around for a while. But if you’ve noticed more “faceless creators” popping up in your feed, you aren’t alone. This type...