Staying Current in Digital Marketing!

Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast! 

Optimizing Lead Generation

Optimizing Lead Generation

Building an Effective Lead Generation Funnel Through Research to Help Create Well-Crafted Messaging Lead generation funnels are a sustainable way to grow your business. Rather than just accepting the customers that walk through your doors, you are working to cultivate...

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Building Trust with Content with Jessica Ryals

Building Trust with Content with Jessica Ryals

Join this fun conversation with Jessica Ryals from CFO Colleague. She's embraced building a brand through content in a niche market serving higher education. She has also embraced the important role as a business leader taking ownership in the message and building out...

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3 More Tips for Sending an Effective Email Campaign

3 More Tips for Sending an Effective Email Campaign

Crafting Better Email Marketing Campaigns Can Help You Reach Your Business Goals. Email is a highly effective form of marketing when done well. It can build brand awareness and drive sales. However, crafting an effective email takes both planning and knowledge of your...

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Ways to Increase your LinkedIn Company Page Followers

Ways to Increase your LinkedIn Company Page Followers

When it comes to growing company pages, there are a few strategic things we can do for a more proactive follower campaign. While there are many other things you can do to give your Company Page more exposure through engagement and use by LinkedIn users (employees and...

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Valerie Morris’ Favorite Tools: Podcasting

Five years ago I started my first podcast. It actually was a great resource because it housed all of the interviews I used to help promote my book (but more on that strategy another day...) Since then, I actually have started four other podcasts of my own, and...

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Everything You Need to Know About Lead Generation Funnels

Everything You Need to Know About Lead Generation Funnels

The Basics of Building an Effective Lead Generation Funnel   We know you want to grow your business and increase your sales. You could just take whatever sales happen to come your way, or you could work to cultivate them. By developing high-converting leads, you...

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How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

Creating a Space to Connect and Communicate with Leads One of the best ways to build a loyal customer base is to create community around your brand. Community is what makes people feel like they are a part of something special, but it also drives engagement and...

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The Role of ChatGPT and Other AI in Marketing

The Role of ChatGPT and Other AI in Marketing

Plus 3 Ways You Can Utilize AI to Improve Your Marketing and Increase Customer Engagement Artificial intelligence is one of the hottest topics around water coolers right now. We’ve found that either people love AI, or they hate it. Some see AI as a way to improve our...

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