3 Tips for Creating a Successful Email Campaign
Email marketing may seem old school but it still remains one of the most effective tools in your marketing toolbox. When done right, it can build brand awareness and drive sales.
Despite the fact that email marketing has been around for most of the digital age, crafting an effective email marketing campaign can still be a struggle for most business owners. Today it requires an attention to detail, engaging content, and more complex techniques than the good old “hard sell.”
So what are the do’s and don’ts of email marketing in today’s customer savvy digital age? Let’s jump right into some tips that will help you craft a much more effective and successful email marketing campaign.
1 | The Subject Line Matters
First impressions really matter. The subject line is the first thing that potential customers see and you need yours to compete with their very cluttered inbox! A whopping 64% of users decide to open an email based on the subject line alone and it’s a split second decision.
To make your subject line engaging and eye-catching, promise your prospects with something intriguing that will spark interest. Using phrases such as “limited time” can also create a sense of urgency or FOMO (fear of missing out). Using strong words will pull their attention, however, don’t overdo it! Excessive usage could result in your emails ending up in the spam folder.
The bottom line: a great subject line communicates value and builds trust.
2 | Optimize for Mobile
You may be designing your emails on a laptop or desktop computer, but don’t forget that a lot of your audience is probably viewing your emails on a smartphone or tablet. Emails that aren’t optimized for mobile means users are less likely to follow through.
There are tons of templates out there, but a single column is better for mobile users. It doesn’t matter how much time you’ve spent making your two column layout look good, it will always be displayed one element on top of another on a small screen.
The bottom line: make sure that your email looks just as good on a mobile device as it does on a computer screen.
3 | Keep It Brief
It can be tempting to jam pack your emails with a lot of different things to save you the trouble of creating multiple campaigns. Don’t. Your audience has a lot of different things demanding their time and attention so keep your emails brief.
Pick one topic for each email and make it only as long as it needs to be. Don’t crowd your emails with unnecessary information. You also want to place your call to action (CTA) up high. Make it a tappable button instead of a clickable link for ease of use, and ensure that you only have one CTA. If your email is short and precise, it will be viewed as small talk with a friend that you’ve known for a long time. This kind of attitude toward your target audience will make them feel more relaxed and helps build trust and loyalty.
The bottom line: brevity and simplicity are your best friend when drafting email copy.
Key Takeaways
The content of your emails truly matters. Every great email has an eye-catching subject line, is optimized for mobile users, and keeps the content precise and simple in order to compete for your target audience’s time and attention. Remember, great email marketing campaigns focus on a single topic with a single call to action!
Need help crafting better marketing emails? Let Tintero Creative help you generate more revenue, brand awareness, and brand loyalty with well-crafted and successful email marketing campaigns. Schedule your free consultation today!