Staying Current in Digital Marketing!

Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast! 

Folks Are Starving For Authenticity On Social Media

Folks Are Starving For Authenticity On Social Media

As the world of social media becomes inundated by marketers, the real people who flocked to social media for real relationships are wanting REAL stuff from businesses.  However, too often, businesses post fluffy articles and trite statements that say nothing about who...

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Top Free Social Media Tools For Nonprofits

Top Free Social Media Tools For Nonprofits

Nonprofit organizations need to maintain their social media presence if they are to remain competitive. Luckily, there are countless free and low-cost tools readily available online which are proving to be incredible resources for nonprofits. These tools can...

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Have you heard of…?

Have you heard of…?

As a social media manager and digital expert to those around me, I get asked questions that typically start with “Have you heard of…?”. These typically follow with the name of some obscure app, or website, or blog, or social media site, or made up language for all I...

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The 9 Essential Parts Of A Great Blog

The 9 Essential Parts Of A Great Blog

Blogging is an essential piece of any content marketing strategy and can be a great way to express your expertise. Even just a few years ago, businesses didn’t really know what blogging was or why it could be valuable to them. Some professionals have embraced blogging...

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3 Reasons Why I Don’t Care How Many People “Like” You

3 Reasons Why I Don’t Care How Many People “Like” You

Businesses have this fascination with having a ton of “Likes” on Facebook and often they dictate their entire social media strategy around that one number. Well, today I’m here to tell you that that is one of the last numbers you should hang your hat on. Social media...

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Holiday Optical Merchandising: Making Displays Fun & Fresh

Glasses are either a fun prospect for some, or a dreaded foe for others.  Either way you approach glasses, opticians understand that the display for them is vital to driving sales.  Here is the latest merchandising displays for a local optical shop that we designed:...

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The Impact of Social Media On Communication

The Impact of Social Media On Communication

Look around an airport terminal, doctors office waiting room, or scarier yet, the fellow drivers on the highway and you’ll see people on their mobile devices. Teens today don’t even know what it’s like to live in a world without social media. From a perspective of our...

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