Business professionals often look at Pinterest and then look away. Many write it off because their main audience is not the type to look up recipes or craft ideas. However, surprisingly, there’s a huge argument for putting Pinterest to work for your business. Pinterest is a powerhouse and often ignored, giving you a HUGE opportunity if you’re willing to take it.
Why Pinterest Is So Important:
- Pinterest drives website traffic. Pinterest is valuable because the fundamental way it was designed is to point users back to the origin of the pinned image. You could be pointing people back to your website constantly with Pinterest’s help. And, who doesn’t love more website traffic!
- Pinterest has a broad audience. Pinterest started off for moms, and weekend warriors looking for inspiration for recipes and projects. However, it is now a space full of men, women, and business professionals. It has grown to be a great resource for niche industries. This social network is not going anywhere and the audience only continues to grow!
- Pinterest is a great tool for web searches. Pinterest has become a search engine of its own for many users. If they are looking for directions on how to do a specific household project, or make a specific recipe, Pinterest has become the place to search and find exactly what you’re looking for. People that know Pinterest know that they can do a specific search and get a qualified link that answers their question.
- Pinterest allows for many, many posts. Some social media sites allow you to go overboard with posting a ton of posts. Twitter and Pinterest are two of those. You can post hundreds or more images to Pinterest and you won’t exhaust your audience. Compare that with posting hundreds of posts on Facebook in a day: you’ll probably get your account locked down by Facebook!
- Pinterest Is Fun. Pinterest users sometimes spend hours on Pinterest, surfing to find inspiring ideas. Get inside the mind of a Pinterest user and you’ll understand how you can maximize your business’ Pinterest profile.
- Pinterest Is Often A Blue Ocean. A blue ocean is a term that describes a huge opportunity for a business where there isn’t a ton of competition. If your business doesn’t have a ton of competition in the Pinterest space, it could be a great opportunity for you to leverage a new audience in a fresh way!
Pinterest may be a blue ocean for your business, giving you great opportunities to get a leg up on your industry competition. However, you’ll still need to be strategic in order to be successful. Here are a few tips:
- Build a company profile. In the last few years, Pinterest began offering “business” profiles, as opposed to regular user profiles. Businesses should claim one of these to get all of the advertising options and statistics on performance features.
- Fill out your profile. Just like on any social media channel, fill out the entire bio section, and don’t waste any opportunity here to promote your brand and point people back to your website!
- Create beautiful graphics for your website and blog posts so that you have something engaging to “pin” on Pinterest. Your website will look better at the same time!
- Add new pins and re-pins regularly to create a consistent interest in your brand on this social network.
- Monitor your progress. Use the analytics provided, and measure ones that mean the most to your goals. If Pinterest isn’t working for you, figure out what is going on and adjust your approach. Just always be tracking your progress!
Pinterest has grown up over the years to be a robust social network that offers many benefits to users AND business owners. Isn’t it about time you considered it for your business?