6 Benefits of Maintaining a Business Account on Pinterest, the World’s Largest “Visual Search Engine”
Pinterest has been around for a while and perhaps you’ve used a personal account on the platform. But have you considered a business account on Pinterest? There are many benefits to a business account on the platform and it can help open doors to new opportunities for your brand’s online presence.
In this article, we’ll take a look at 6 benefits of maintaining a business account for your brand on Pinterest.
1 | Identify Emerging Trends
Pinterest is the number one platform where users can save and share ideas from trends that they are loving. Maintaining an active presence on Pinterest can help your brand stay at the forefront of upcoming trends in your industry.
How can you spot emerging trends?
- Follow influencers in your industry on the platform to see what they are sharing and saving.
- Check out Pinterest’s categories of popular content based on user searches.
To see what’s popular, simply tap on the search bar and Pinterest will show you aggregate search categories based on your own searches. And if you are searching for things related to your business, you are likely to see options that will be hyper-targeted to your brand and audience.
Tap on one and search through the pins to see what products and services you should be promoting or adding for your customers and clients.
2 | Increase Brand Visibility
Think of Pinterest as a visual search engine. Having an account for your brand on this highly-loved platform can increase your brand visibility. According to Pinterest, they have 619 million monthly active users. The platform is growing fast with Gen Z, but is popular across all age groups. It’s even used across genders, with more and more men signing up every day. It’s also a tool that is used by high income shoppers, reaching 40% of US households with an annual income of $150k.
3 | Increase Brand Authority
When you create a business account on Pinterest, you also get a few features that regular accounts do not have. Some of these include:
- A header full of your own branded pins
- Insight into the number of views your pins get
- A verified website
Each of these elements lends authority to your brand, giving you a more legitimate online presence.
4 | Drive Website Traffic
As we mentioned above, Pinterest is like a visual search engine. While images are important, it’s also about the information attached to those images via URLs. Both your verified website address in your business profile and your own pins can drive traffic back to your website.
As a business account, you also get access to rich Pins, a type of pin that offers more info about your landing page than a regular pin. For product Pins, this can include pricing and other specs. This additional information can help entice users to click.
5 | Analytics that Help Shape Strategy
As with any other business account on other platforms, Pinterest gives you access to see your analytics, especially the ones that you’ve saved from your website. You can view impressions, engagements, clicks, views, and more. Set a specific date range and get to analyzing your data! This will help you understand which Pins are getting the most clicks and generating the most traffic to your site so you can promote them for even more success, or create similar products or Pins to replicate that success.
6 | Ability to Run Ads or Promoted Pins
Finally, having a business account on Pinterest also allows you to run ads and promoted Pins. Pinterest advertising and targeting features allows you to get even more wins from your Pinterest profile. And because it’s a visual search engine, it has really powerful ad targeting options since it knows exactly what people are searching for and are interested in. Users are often on the platform collecting not just ideas but researching purchases, so highlighting your products on the platform front and center can increase your conversions and sales.
Key Takeaways
It’s likely that your target demographic is using Pinterest. Having a presence on the platform with a business account not only helps you build visibility and brand authority but can help you spot upcoming trends to stay ahead of the curve. You also get access to analytics and have the ability to run ads or promoted Pins, which can help further your success on the platform.
Need help creating a winning Pinterest marketing strategy? Tintero Creative is here to help you break through the digital noise and get your brand noticed! Schedule a consultation call today to learn how we can help your brand grow and succeed online.