You want to build a personal brand? Want to make money for that thing you know a lot about? Here’s a methodical approach to becoming known. 

  1. Start with a subject matter you know a lot about. Don’t worry if you’re not a longtime expert. You just need to be knowledgeable and know more than an average person. Ideally, this is a subject that you are regularly learning about and diving into on a regular basis. 
  2. Every day, share one thing you learned about that subject on LinkedIn. You can play around with the way you share that (video, images, text only, etc.) but share something regularly. 
  3. Focus on that one subject matter. Don’t stray and try to talk about too many different subjects. 
  4. Respond to every interaction. Every comment gets a comment back. Every message gets a response. Every shared post gets an interaction. 
  5. Take your daily posts and pull them into a longform article, and add in some extra tidbits to flesh it out a little. Post it to your website, but then post it as an article on LinkedIn too. 
  6. Republish that same article on sites like Medium and Substack. Always link back to your original post or your LinkedIn profile. 
  7. When you have a good chunk of content, compile those articles into a small piece of content like an ebook, online course, or handy guide. 
  8. Set it up on a site like Gumroad, or Shopify. Set an affordable price so that it’s a no-brainer for people to purchase. 
  9. Announce your new product. 
  10. Rinse and repeat. You need to stay consistent and in front of your audience. Repetition wins and allows others to truly know what you are an expert in. 

It’s not rocket science. It’s not even high school trigonometry. It’s just repeated actions, repurposed content, and strategic effort focused around a specific subject matter. We all have things we’re interested in. We can all be known for our expertise and make it work for us in return. Building a personal brand can be a methodical process and one where you learn just as much as your audience does!


Feeling overwhelmed or just simply don’t want to do all of these steps yourself? Our team can help DO the work of getting this content machine moving for you or your brand.