On this episode of Marketing Wins, I sat down with Mike Young, a fourth-generation almond farmer, entrepreneur, and author, to talk about building legacy—both in business and family. Mike shared how authentic personal branding and storytelling are the keys to connecting with your audience, whether you’re running a multigenerational company or launching your first book. He reminded us that legacy isn’t just what we leave behind, but what we build within people every day. If you’re navigating family business, personal brand growth, or just want inspiration for leaving your mark, this episode is for you.
A Legacy Rooted in Family and Service
Mike opened up about growing up in a multigenerational family business, working alongside parents, siblings, cousins, and more. For Mike, legacy isn’t about what you leave for people, but what you leave in them. This mindset not only shaped his personal journey but also inspired his heartfelt book, “The Farmer’s Code: How Legacies Are Built.” If you’ve ever wondered how to build a family business that thrives across generations, Mike’s story is a must-listen.
Personal Branding: More Than a Logo
Mike emphasizes that a brand is built on your values and authenticity—not just your company logo or website. Even though social media and self-promotion didn’t come naturally at first, he learned that being visible, relatable, and real creates trust and connections. Whether it’s on Instagram, LinkedIn, or in front of an audience, showing up as your true self is key.
Writing & Creativity: Keeping It Authentic
Taking his message a step further, Mike shared his experience moving from nonfiction to fiction. His new novel still weaves in themes of family and legacy, and he describes how his characters almost became real to him, guiding the story in unexpected directions. If you’re toying with writing (fiction or otherwise), Mike’s advice is simple: write what you know, and let authenticity shine through.
Words of Wisdom for Aspiring Leaders & Authors:
- Reverse engineer your brand. Speak directly to the person you once were or someone in your target audience.
- Show up authentically. People connect with people, not facades. Embrace your uniqueness—even if you think your daily life is ordinary!
- Think legacy, not just strategy. Whether in business or personal life, consider the values and impact you’re leaving behind.
Get Inspired & Connect
You can find Mike on Instagram (@mikecyoung), LinkedIn, or at mikecyoung.com. Pick up “The Farmer’s Code” and stay tuned for his upcoming novel!
For the full conversation and more insights, catch the latest episode of Marketing Wins wherever you listen to podcasts.
Here’s to authentic brands and lasting legacies, Valerie Morris & The Marketing Wins Team