8 Tips to Help You Optimize and Grow Your Facebook Page
Facebook is still a great way to reach your target audience. It has nearly 3 billion monthly active users, so it’s not a marketing channel that should be overlooked. In this article, we’ll take a look at some ways you can get more out of your business page on Facebook, from optimizing content to cross promoting your other channels.
1 | Update Your Profile Pic and Cover Photo
Consistent branding is key to a polished online presence. Ensuring that your profile photo is the same across your platforms helps boost brand recognition too. So make sure that your profile picture is up to date and the same across all of your channels. Then be sure to update your cover photo every once in a while. This is a good way to share about key campaigns, whether it’s a sale, a new product or service, or an upcoming event.
2 | Enable a Custom URL or “Username”
A username helps people find you easily and helps further brand recognition. When you create a username, this appears as a customized web address, for example: facebook.com/yourcompany. This makes it easy for people to type the URL in and get to your Facebook page. Plus, it helps your page rank higher. Just be sure that your username matches the name of your business as much as possible.
3 | Get the Most out of Your Page Description
Original content helps your page rank higher as well, so make sure to fill out the description for your page, making the most of your 255 character limit. Insert a few key words or phrases that people might search in association with your business or industry. This will help your page’s visibility not just on Facebook, but on other search engines, like Google, too.
4 | Add Your Website
This might seem like a no-brainer, but you’d be surprised how many businesses forget to add it! Adding your website or a specific page to your website will also help that page rank higher in other search engines, so it’s a great way to cross promote your other content.
Apart from the website URL, don’t forget to fill out other information in this section, such as your business category, hours (if appropriate), and contact details.
5 | Select a Page Call to Action
A call to action (CTA) encourages people to take action. Facebook allows for a specific CTA button to be placed at the top of your page, so choose the one that is most relevant to your business, whether that is a “book now” or “email now” button. Try experimenting with CTAs to see which one gets you the most engagement and leads.
6 | Add Tabs to Promote Products/Services
Tabs are different sections of your page’s content that appear below the cover photo and name. You can customize these tabs to include the ones that are relevant to your business, which makes it easy for people to find the content they are looking for. This includes services/products, video, photos, events, about, reviews, and more. Simply turn on the optional ones that you want and drag them around to rearrange the order.
7 | Cross Promote Other Content
Don’t just share updates on your Facebook as standalone social posts. Since Facebook is link-based, you can easily share blog posts, YouTube videos, and links to other socials, such as LinkedIn or TikTok. If you have an Instagram profile, you can also easily set up your Instagram to automatically share posts to your Facebook. This helps people find your other channels, giving them more ways to connect and engage with your brand.
8 | Engage
Finally, engage with your audiences! Don’t just let your profile go on autopilot. It’s easy to schedule posts and then forget to check your notifications. So be sure to check into Facebook once a day or once every other day to interact with your audiences by responding to the comments on your posts and answering their questions. If you want to take it a step further, try doing a Facebook Live! Live video is the most engaging form of content on the platform and creates a real sense of community around your brand as your audiences engage with you and fellow watchers live.
The Bottom Line
The bottom line is that Facebook is really important to your online presence. Users are diverse, coming from multiple age groups and from around the world! It’s not a social platform that you want to take for granted, so make sure you are polishing and updating your profile and page from time to time. But most importantly, engage with your audiences! You’ll find that as you engage more on your business page, your audiences will grow and become even more engaged with your brand.
Need help polishing your Facebook business page presence? Tintero Creative is here to help! We offer digital marketing services that help tell your story in a way that works with your industry, digital trends, and marketing best practices. Connect with us today to learn more about how we can improve your online presence.