In this episode you will learn about:
- Brandon’s background and his experience working with both Fortune 500 brands and entrepreneurs.
- Why having a good reputation matters more than your resume.
- How to use content to position your brand online.
- How to structure your content to be both evergreen and relevant.
- How to start creating content and develop a content strategy later.
- Why it is important to think about content in chunks.
- How to organize your ideas when creating content.
- Common roadblocks that creators face.
- How to schedule content creation.
- How to create content more efficiently.
- Tips for busy entrepreneurs who don’t have time for content.
- The episodic vs. stacking approach to content creation.
- How to outline questions and develop content around them.
- How to identify the top three sub-topics for every topic.
- The skeleton approach to content development.
- How to overcome imposter syndrome.
- Why you cannot hide and you have to create at least some content as a business owner.
- The importance of having a personal brand for retail vs. service businesses.
- Why it is important to ask yourself “Who is this for” before you create content.
- How to build confidence in the process of creating content.
- How to get past the fear of the unknown.
- Why it is important to build content in pieces and not as a content machine.
- Brandon’s favorite types of content.
- How to select the best content type for your abilities.
- How to keep up with social media trends when they are outside of your comfort zone.
- How prompts can help you create better content.
- Why it is important to plan your content.
- Brandon’s best advice for creating better content.
- How to get more clarity on what works best for you when it comes to content creation.
- How to put your ideas and perspectives into your content in an authentic way.
- How sharing your ideas can take your content to the next level.
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