5 Ways to Boost Views and Engagement on Your Instagram Stories
Over 500 million people interact with Instagram Stories each and every day. Do we have your attention now? Wishing some of that attention was on your own brand’s Insta Stories? You can’t just share “whatever” to your Stories; you have to have a strategy! In this article, we break down some tips for increasing views of your Instagram Stories in a way that drives engagement.
1 | Add a Sticker
One of the easiest ways to boost views on your Stories is to add a sticker, such as an emoji slider, poll, or questions. This encourages engagement with your Story right from the get-go, which is a major nudge to the platform’s algorithm. The more clicks and engagement your Stories receive, the more Insta bumps your Stories to the front of the queue, which will have you saying hello to more views!
2 | Keep the 24-Hour Cycle In Mind
Instagram Stories last one 24-hour period and if you want to give a Story shared in the morning a boost in the final hour or two it is available, share another Story at the end of the day. Each time you share a fresh story, you bump back to the front of the queue on the platform, increasing the likelihood that someone will tap to view.
3 | Make It Exclusive
Sharing content that is exclusive to your Stories creates a greater sense of FOMO (fear of missing out). Exclusive content not only generates buzz, but encourages more people to loyally view your stories every day, especially when you are more consistent about sharing exclusives to your Stories. Some ideas for exclusive content include:
- Sneak peek of new items or tutorials
- A special coupon code
- Behind-the-scenes looks
4 | Use the Close Friends Feature
Have you ever noticed that when someone adds you to their Close Friends list that you see their Stories closer to the front of your feed with a bright green border? This is because Instagram prioritizes content from close connections. While adding all of your followers to a Close Friends list isn’t a viable tactic, it is still a great way to share important information with the most engaged members of your community, like brand ambassadors or repeat customers.
5 | Be Consistent
Finally, nothing boosts views like being consistent in your posting. While posting to Instagram Stories daily can be a challenge, whether that’s the time it takes or deciding on what to share, daily posts to Stories can drive views and engagement with your brand on the platform, so it’s worth the time and effort!
Need More?
If you need assistance developing an Instagram Stories strategy or just with daily posting, Tintero Creative would love to help! We help brands just like yours improve their online presence with social media management and other digital services. Learn how we can help you improve your Instagram presence by connecting with us today!