Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
3 More Tips for Sending an Effective Email Campaign
Crafting Better Email Marketing Campaigns Can Help You Reach Your Business Goals. Email is a highly effective form of marketing when done well. It can build brand awareness and drive sales. However, crafting an effective email takes both planning and knowledge of your...
Ways to Increase your LinkedIn Company Page Followers
When it comes to growing company pages, there are a few strategic things we can do for a more proactive follower campaign. While there are many other things you can do to give your Company Page more exposure through engagement and use by LinkedIn users (employees and...
Valerie Morris’ Favorite Tools: Podcasting
Five years ago I started my first podcast. It actually was a great resource because it housed all of the interviews I used to help promote my book (but more on that strategy another day...) Since then, I actually have started four other podcasts of my own, and...
Everything You Need to Know About Lead Generation Funnels
The Basics of Building an Effective Lead Generation Funnel We know you want to grow your business and increase your sales. You could just take whatever sales happen to come your way, or you could work to cultivate them. By developing high-converting leads, you...
How to Use Facebook Groups to Grow Your Business
Creating a Space to Connect and Communicate with Leads One of the best ways to build a loyal customer base is to create community around your brand. Community is what makes people feel like they are a part of something special, but it also drives engagement and...
The Role of ChatGPT and Other AI in Marketing
Plus 3 Ways You Can Utilize AI to Improve Your Marketing and Increase Customer Engagement Artificial intelligence is one of the hottest topics around water coolers right now. We’ve found that either people love AI, or they hate it. Some see AI as a way to improve our...
Pinterest Stats that Prove It’s Still Worth it to Have a Presence on the Platform
14 Reasons Why Your Brand Should Have a Pinterest Marketing Strategy Many other social platforms seem to be taking up headspace these days. With Meta’s release of Threads, the fall of X (formerly Twitter), and the question of TikTok’s user safety, it feels like...
What is Earned Media Value?
And Why You Should Focus on This Marketing Strategy Your brand value really matters, and this fact cannot be overstated. How your target audience views your brand, how well you are reaching them, and how well you speak to them is all part of that value. Many brands...
Your Ultimate Guide to Keywords
Plus 6 Tips for Better Keyword Research that Drives Conversions! Keyword research is the foundation of an effective SEO and marketing strategy. Before creating your website, blog article, or any other content, it’s important to have a better understanding of what...
How to Better Market Your Blog
6 Tips to Improve Your Blog Articles and Market Your Brand More Effectively Blogs for your business are a great source of rich content that you can pull from in order to drive traffic to your site. They can also help position you as a thought leader in your industry...