Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
What We Learned from the TikTok Ban
The Volatility of TikTok and What it Means for Your Social Media Strategy January was a rollercoaster ride for TikTok users in America. A lot happened in a short period of time, and for those who use TikTok as their main platform, those few days felt like years. So...
Marketing to Gen Alpha: How to Win Customers for Life
Winning Over Millennial Parents and Building Brand Loyalty for Long-Term Marketing Success We’ve talked a lot about the different generations and their shopping and spending habits, from Baby Boomers to Generation Z. The next generation your brand needs to start...
What are “Faceless Influencers” and are They Right for Your Brand?
Pros and Cons of the New Wave of Faceless Influencer Marketing Faceless influencers, or faceless marketing, isn’t a new concept. It’s actually been around for a while. But if you’ve noticed more “faceless creators” popping up in your feed, you aren’t alone. This type...
Why You Need Competitive Intelligence
What Competitive Intelligence is and How It Can Improve Your Marketing and Business Strategies Let’s face it–we are all a bit nosey. We may not admit it in public, but most of us enjoy a little gossip or checking on the social profile of an old flame just to see what...
Why Telling Your Brand Story is an Effective Marketing Strategy
Plus 3 Key Ingredients to Effective Brand Storytelling We’ve all seen the use of phrases such as “only while supplies last” and “get in on our huge sale!” FOMO (fear of missing out) is powerful. But after a while, those phrases have no meaning, especially for brands...
How Often Should You Post on Instagram?
Plus Why a Marketing Professional Can Take Your Brand’s Online Presence to the Next Level Getting the frequency of your posts on any platform just right can seem like a high wire circus act at times. So how often should you post on Instagram? If you ask that question,...
The Role of Company Culture on Marketing
Why Communicating Company Culture with Consumers Boosts Your ROI When the phrase “company culture” gets talked about, it’s usually in conjunction with discussions of workplace environment and HR. But did you know that company culture intersects with and can play an...
Organic Facebook Marketing Done Right
5 Tips for More Effective Organic Marketing on Facebook Over the years, many social media platforms have come and gone, but Facebook has remained a constant juggernaut. It’s a powerful platform for connecting with your audience and promoting what your brand has to...
AI Marketing Tools: Are They Ethical?
Maintaining a Balance Between Driving Innovation and Adhering to Ethical Standards Artificial intelligence (AI) has been a hot debate topic for some time. There are a lot of tools out there for all industries, expanding capabilities and cutting back on the time it...
Marketing Tips for Threads
How to Use Meta’s Newest Platform to Grow Your Brand Usually the launch of a new platform is met with curiosity, concern, and apprehension. This is due to a lot of uncertainty, such as what demographics will ultimately be interested in the new platform, how long it...