Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
The Importance of Keyword Research and How to Do It Right
Tips for Researching Keywords for Better SEO The world of digital marketing is noisy and crowded. Standing out and getting noticed is both an art form and a science. Today, we are going to talk about the science of getting your brand discovered online and increasing...
Getting Attention: Tips for Building Anticipation and Cultural Moments Around Your Brand
What You Can Learn from Entertainment Brands About Attention You are getting ready to release your next book or launch a new product. But if you are thinking about how to make the launch bigger, you aren’t approaching it right. What you should be thinking about is how...
Is Using Affiliate Marketing Right for Your Brand?
6 Benefits of Setting Up an Affiliate Program for Your Company You’ve probably seen more and more brands (both big and small) using affiliate marketing. So you might be wondering if it’s right for your brand too. In this article, we are going to go over the...
Social Media Analytics for Small Businesses
What to Track and How to Read the Data Social media is more than just sharing quirky updates or sales. For small businesses, it’s the storefront, ad campaign, and the customer service line all in one. But we know you want to use it to really grow your small...
How Brands can Use YouTube to Boost Their Revenue
5 Ways Brands, Businesses, and Creators can Earn Money on YouTube You don’t need a massive audience on YouTube to make money on the platform! But you do have to give people a reason to watch your videos, engage, and even subscribe to your channel if you want to...
How Can I Use Reddit to Market My Brand?
5 Steps to Successfully Market Your Brand on Reddit Last month we looked at whether or not your brand should be on Reddit. If you believe your brand could benefit from having a presence on this platform that values authenticity, then let’s take a look at how you can...
Why You Need to Shorten Your Social Media Response Time
3 Tips to Help You Speed Up Customer Care Response Time and Wow Your Customers! Simply put, customers hate to wait. Thanks to the digital world we now all live in, the stakes are high when it comes to customer service. That is why it’s absolutely critical that brands...
Should My Brand be on Reddit?
How Reddit Offers Authenticity, Social Listening Opportunities, and Builds Community around Brands Reddit has been a highly popular and active platform for some time. It’s probably most known for people asking questions and problem-solving, or seeking opinions on...
Why a Substack May Be Right For You
How Substack Can Add to Your Content Marketing Efforts Substack has grown in popularity over the past year or so as another channel to build relationships with followers. Substack can be a valuable addition to the content marketing plan for businesses, not just...
What Employee Advocacy Is and Why It Matters
Boost Audience Trust with these Employee Advocacy Strategies that Complement Your Marketing Strategy Audience trust in brands is declining for a variety of reasons. That means employee advocacy is more important than ever. But how does it work and what are some...