Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
Social Media Analytics for Small Businesses
What to Track and How to Read the Data Social media is more than just sharing quirky updates or sales. For small businesses, it’s the storefront, ad campaign, and the customer service line all in one. But we know you want to use it to really grow your small...
How Brands can Use YouTube to Boost Their Revenue
5 Ways Brands, Businesses, and Creators can Earn Money on YouTube You don’t need a massive audience on YouTube to make money on the platform! But you do have to give people a reason to watch your videos, engage, and even subscribe to your channel if you want to...
How Can I Use Reddit to Market My Brand?
5 Steps to Successfully Market Your Brand on Reddit Last month we looked at whether or not your brand should be on Reddit. If you believe your brand could benefit from having a presence on this platform that values authenticity, then let’s take a look at how you can...
Why You Need to Shorten Your Social Media Response Time
3 Tips to Help You Speed Up Customer Care Response Time and Wow Your Customers! Simply put, customers hate to wait. Thanks to the digital world we now all live in, the stakes are high when it comes to customer service. That is why it’s absolutely critical that brands...
Should My Brand be on Reddit?
How Reddit Offers Authenticity, Social Listening Opportunities, and Builds Community around Brands Reddit has been a highly popular and active platform for some time. It’s probably most known for people asking questions and problem-solving, or seeking opinions on...
Why a Substack May Be Right For You
How Substack Can Add to Your Content Marketing Efforts Substack has grown in popularity over the past year or so as another channel to build relationships with followers. Substack can be a valuable addition to the content marketing plan for businesses, not just...
What Employee Advocacy Is and Why It Matters
Boost Audience Trust with these Employee Advocacy Strategies that Complement Your Marketing Strategy Audience trust in brands is declining for a variety of reasons. That means employee advocacy is more important than ever. But how does it work and what are some...
How to Get More Leads on LinkedIn
Jumpstart Your B2B Lead Generation Strategy with these 6 Tips While you may already have your brand on LinkedIn, you may not be fully leveraging the marketing capabilities on the platform that can significantly enhance lead generation efforts. Recent statistics found...
The Benefits of Having a Pinterest Business Account
6 Benefits of Maintaining a Business Account on Pinterest, the World’s Largest “Visual Search Engine” Pinterest has been around for a while and perhaps you’ve used a personal account on the platform. But have you considered a business account on Pinterest? There are...
How to Measure Brand Awareness
10 Metrics to Help you Measure Brand Awareness and Meet Your Growth Goals Brand awareness is more than just a consumer understanding that your brand exists. Think of it as a mental shortcut. They see a logo or particular image and they instantly associate your brand...