Watch a video version of this episode on YouTube.
In this episode you will learn:
- Dorothy’s transition from a freelancer to an agency owner.
- Dorothy’s new digital media company that helps freelancers grow business.
- The limiting beliefs that some people have that prevent them from moving from live launches to evergreen content.
- The most common types of evergreen content.
- What does evergreen content mean?
- The difference between evergreen content and live launches.
- How your offer needs to change in order to be better suited for an evergreen sales process.
- The power of webinars and how they can support the sales of evergreen content.
- The biggest objections that people have to evergreen funnels.
- How to select the right webinar recording for your evergreen offer.
- How to make people more comfortable delivering webinars.
- What is the difference between a webinar and a masterclass?
- How to prepare yourself for developing an evergreen digital product.
- How to determine that your content is ready for paid ads.
- Why running paid ads is a simple process but definitely not an easy process.
- How to calculate your advertising budget for live launches.
- How long it normally takes to optimize a webinar before it is ready to become an evergreen product.
- How freelancing can be an entry point to entrepreneurship.
- The most pressing needs that freelancers have today.
- How Dorothy innovated during the pandemic to follow the most recent trends.
- Why it is important to have high-value freelancing skills.
- The most incredible aspects of freelancing.
- How AI might change marketing.
- Dorothy’s advice for your next marketing win.
- The most lucrative trend for business owners who are looking to grow.
Where to find Dorthy online: