by Valerie Morris | Feb 18, 2015 | Blogging, Branding, Marketing, Social Media, Values
As the world of social media becomes inundated by marketers, the real people who flocked to social media for real relationships are wanting REAL stuff from businesses. However, too often, businesses post fluffy articles and trite statements that say nothing about who...
by Valerie Morris | Feb 13, 2015 | Blogging, Guest Bloggers, Marketing, Social Media
Nonprofit organizations need to maintain their social media presence if they are to remain competitive. Luckily, there are countless free and low-cost tools readily available online which are proving to be incredible resources for nonprofits. These tools can...
by Valerie Morris | Jan 20, 2015 | Digital Communication, Marketing, Social Media, Values
As a social media manager and digital expert to those around me, I get asked questions that typically start with “Have you heard of…?”. These typically follow with the name of some obscure app, or website, or blog, or social media site, or made up language for all I...
by Valerie Morris | Jan 7, 2015 | Blogging, Branding, Copywriting, Digital Communication, Marketing
Blogging is an essential piece of any content marketing strategy and can be a great way to express your expertise. Even just a few years ago, businesses didn’t really know what blogging was or why it could be valuable to them. Some professionals have embraced blogging...
by Valerie Morris | Dec 10, 2014 | Marketing, Social Media
Businesses have this fascination with having a ton of “Likes” on Facebook and often they dictate their entire social media strategy around that one number. Well, today I’m here to tell you that that is one of the last numbers you should hang your hat on. Social media...
by Valerie Morris | Dec 10, 2014 | Branding, Marketing
Glasses are either a fun prospect for some, or a dreaded foe for others. Either way you approach glasses, opticians understand that the display for them is vital to driving sales. Here is the latest merchandising displays for a local optical shop that we...
