by Marketing | Aug 8, 2023 | Author/Writer Tools, Blogging, Copywriting, Digital Communication
Tips for Writing a Call to Action That Gets Results The goal of any marketing campaign is to get your audience to take action. But you can’t just expect your audience to know what you want them to do. You have to tell them what you want them to do. Whether you want...
by Amy | Dec 13, 2022 | Blogging, Content Marketing, Marketing
How to Create a Successful Content Marketing Campaign that Drives Sales and Boosts Your Business One thing is clear when it comes to sales: if you don’t tell people about your products or services, they aren’t going to make a purchase with your business. Content...
by Amy | Oct 5, 2022 | Blogging, Content Marketing, Digital Communication, Marketing
Using Storytelling and Emotion to Reach Your Brand’s Marketing Goals There is a reason why stories like Harry Potter or the Da Vinci Code stick in our heads. That’s because effective stories spark the release of oxytocin in our brains and elicit emotional responses. ...
by Marketing | Jul 25, 2022 | Blogging, Content Marketing, Copywriting, Marketing
5 Reasons You Need a Blog as Part of Your Marketing Strategy You might think it’s a bit old school, but you shouldn’t overlook blogging as an important part of your marketing strategy. Many large brands utilize blogs as part of their content-marketing...
by Marketing | Jun 1, 2022 | Blogging, Content Marketing, SEO
Top 3 Best Practices for Stronger Organic Traffic Ranking in the top Google search results is incredibly important. If you aren’t on the first page, your website might as well be invisible. We know that getting seen in a crowded field is half of the marketing...
by Valerie Morris | Feb 20, 2019 | Blogging, Influencer, Marketing, Podcasts, We're All Ears Interviews
Pivoting Toward GreatnessWhatever the reason, when you pivot into something new, you need to build up authority in a strategic way. The world may know you for one topic of expertise, and now you need to be known for something new. How do you go about building that...
