Businesses take major care in creating a strong graphic presence in their print materials, logo design, and website design. However, with as fast as social media has grown in the past few years, it has been easy to just create social media profiles and let them be. The same care and attention that businesses took with their other marketing projects, doesn’t always translate over to social media. The color and presentation of your social media profiles is so important to create consistency in your brand’s presence and give off the appropriate tone for your brand.
Let’s take a quick look at perceived color impressions that people make in our country:
- Red: excitement, strength, passion, speed, boldness, determination, desire, courage
- Yellow: warmth, happiness, comfort, energy, positivity
- Blue: trust, reliability, belonging, loyalty, professionalism
- Orange: playfulness, warmth, vibrant, enthusiasm, creativity
- Green: nature, fresh, growth, abundance, harmony, peace
- Pink: soft, sweet, security, whimsy
- Purple: royal, dignity, nobility, luxury, elegance
- White: pure, clean, youthful, simplicity
- Black: sophistication, formality, mystery
- Gold: prestige, wealth, elite
- Silver: prestige, cold, scientific
When you read this list, do you agree? Did you think about what colors you use in your branding? If so, are your colors giving off the impression you want to convey or are you sending mixed signals with your color scheme?
Now that we understand our basic color theory, take a quick moment to consider the consistency of your social media profiles. Are you using the same colors in your Facebook profile picture and cover photos? Are you using the same colors in your Twitter and Pinterest account graphics? Are you even customizing your graphics in all platforms? Your brand must first and foremost, be consistent across any marketing platform you choose to utilize.
Secondly, you need to be considering the “social” side of social media. While it is a marketing platform these days, it is also a medium for which you can interact with your client/customer base. If you want a warm, inviting social media, but are only using silvers and purples, you may want to consider how that might be affecting your organic interaction. To invite more interactions, consider choosing bright, warm colors in your logos, photos, and other graphics that you post. If you want a clean, professional perception on social media, keep your colors to whites, blues, and silvers.
If you feel you could benefit from professional guidance using your brand’s color scheme to help boost your digital reputation and interaction, let’s chat!
(This article was originally posted on Harmon Group’s Marketing Blog. Valerie is a regular contributing writer on this blog. To see more of their fabulous articles head on over: http://www.harmongrp.com/blog.html)