Building Authority and Influence with the Help of Story

So much of building a brand is about how much people see us online.  Today, we have Viveka Von Rosen sharing her insights about increasing visibility online and through LinkedIn.  

Who is Viveka?

Viveka is the Chief Visibility Officer at Vengreso and a keynote speaker on LinkedIn marketing strategies.  She has seen LinkedIn and sales tactics change over the past decade and has amazing insights into what people need to do to position themselves strategically to attract the right audience.  Vengreso is a company that helps B2B salespeople create more sales conversations with qualified buyers.

Key Takeaways:

  • Video is a powerful tool to position you as a thought leader and get visibility on LinkedIn.  
  • If who you know isn’t who you want to know, then go out and craft your LinkedIn network to be the people you want to connect with to get to the next level. 
  • Find mentors who can help you get to the next level.
  • Create good content to put your best foot forward to your network. 
  • Own your expertise!  Be confident in your skills and go after it!  Be committed to making it.  
  • People will give you their time if you are providing them value and if they are feeling a connection to you.  

Recommended Links:

Vengreso  – Vengreso teaches, consults and practices modern selling strategies anchored in the requirement that marketing and sales must be aligned.

LinkedIn: 101 Ways To Rock Your Personal Brand: Grow your network and build your business!

LinkedIn Marketing: An Hour a Day

 

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If you liked this podcast, please leave a review on iTunes! Click HERE to discover the iTunes page. If you found value in this episode, help a friend out and share this episode on Social Media.  

Need help on how to leave a review on iTunes?  Here’s a quick video showing you what to click.  

Learn More About Valerie's Book

We’re All Ears  –  How to increase your impact, influence, and success online in a noisy world.

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