Combining laughter and marketing in a seamless way: Tim Washer has a unique gift set that he uses to improve communications with companies and events. When live events happen, he is a comedic emcee and Chief Laughter Officer. However, opens up about the way the pandemic has changed how he supports virtual events, and ultimately helping promote mental health within organizations.
Soundbites From Tim:
“I’m a big believer, that every now and then you need to give the gift of laughter to your customers.”
“Disconnect from the screens and reconnect with each other.”
Quick Wins YOU Can Do Today:
[Hint: Try some of these simple things anyone can do to increase their exposure.]
Start writing a caption for your Instagram photos. Doing this helps you think about how to be more comedic. Look for how an outsider would view what is happening in the picture. Write it down. Then, flip it. What’s the exact opposite of what’s happening there? Or… What could have happened right before this photo was taken? See what happens!
Looking to communicate better? Start with a customer’s pain point and think about what the world would look like if there was no solution to this. This allows you to build empathy with your customers.
To learn more: