Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
Embracing Live Video Is Not As Easy As You Think…
Live Video Can Feel Scary But Live Video For Social Media Is Vital! What to do if you're scared of live video... When I started my content calendar for 2017, one of my goals is to go live more often, but I had yet to do so until this morning. I know video is...
Social Media & The Consumer Buying Process | A Basic Guide
Social Media & The Consumer Buying Process Sales rarely happen on the first interaction. In fact, they often take a handful of "touches" or interactions with your brand before someone decides to trust you with their purchase. Social media and digital tools offer...
When You Can’t Go To A Conference: How To Make The Most of Conferences From a Distance
How To Attend A Conference When You Can't Physically Be There... Do you love conferences but don’t have the time or budget to go to them all? Do you want to learn more about the latest in your industry? Do you want to make new friends in the digital space? While we...
Welcome To The Dark Side: Three Things You Can Do To Leverage Dark Social In Your Social Media Strategy
How Can You Leverage Dark Social In Your Social Media Strategy? What is Dark Social? Do you want to know how to start using dark social to your advantage? Welcome to the dark side! Did you know that approximately 77% of content is being shared via dark social! ...
How Will Internet of Things, Natural Language Processing, & Artificial Intelligence Shape Social Media?
Do you wonder how Internet of Things Will Affect Your Social Media Strategy? What part does Artificial Intelligence and Technology Play in Social Media? It all may sound like a sci-fi movie at first, but this is real life. New technologies are shaping the world we...
The Vital Connection Between Social Media & Big Data
You may think that social media is all about posting cute pictures of your kiddos, sharing the latest meme, or sharing your latest adventure. But, I’m here to tell you that it’s actually part of a giant intricate web of data that you and I contribute to daily with...
Why Pinterest Marketing Is So Important For Brands
Business professionals often look at Pinterest and then look away. Many write it off because their main audience is not the type to look up recipes or craft ideas. However, surprisingly, there’s a huge argument for putting Pinterest to work for your business. ...
The Latest In Instagram: Major Updates of 2016
Staying On Top of the Latest With Instagram in 2016 Do you want to know how to use Instagram for business? Do you feel overwhelmed by all of the changes in Instagram? Do you want to know what has changed in Instagram in recent months? The once, simple social platform...
A Social Observation: How We Let Ourselves Be Lied To All Election Season
Social Media Skewed Our Perception of this Election Whew! Can we all just give ourselves a hug right now? We just survived one of the hardest political seasons in our lifetimes and the division isn’t even over yet. But for something that was so, so huge that came...
Achieve Marketing Success Using These PR Social Media Tips
Do you hope to improve PR campaigns with social media marketing? It’s a lot easier to achieve social media success with PR than you might think. The best way to reach your desired levels of social media success is to make sure that you’re up to date on all social...