Watch the video version of this interview on YouTube.

In this eposode you will learn about:

  • Mike’s beginnings in the marketing profession.
  • Mike’s background in music.
  • Transferable skills that Mike learned while working as a Director of Music at a local church.
  • How Mike transitioned to being a business owner.
  • How to get over your fear of public speaking.
  • How to plan your year in trimester.
  • How to think about the launch dates for your products and develop a launch calendar.
  • Why it is important to learn more about your personality type.
  • How to prioritize opportunities based on your personality type.
  • Why it is important to focus on the core aspects of your business.
  • Why do social media algorithms create a lot of destruction for your brand?
  • How to channel your brand’s core values through different marketing channels.
  • Is it necessary to have a content schedule for social media? 
  • Can you post sporadically and still be successful?
  • Is social media a drug?
  • How can you limit your time spent browsing Instagram?
  • How to set boundaries with your clients.
  • How to make sure you are a good boss to yourself when you are an entrepreneur.
  • How to schedule longer vacations ahead of time to avoid burnout.
  • Mike’s marketing school that is launching next year.
  • Work-life balance vs. harmony.
  • How to spend an appropriate amount of time on each task in order to achieve harmony.
  • Mike’s advice for your next marketing win.
  • How to improve your copywriting skills.
  • The power of hand-written content and to-do lists.

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