5 Reasons You Need a Blog as Part of Your Marketing Strategy
You might think it’s a bit old school, but you shouldn’t overlook blogging as an important part of your marketing strategy.
Many large brands utilize blogs as part of their content-marketing program, and for good reason!
No matter the size of your company or your industry, blogs are where your brand can truly shine.
So perhaps it’s time for you to catch up to what these larger brands already understand. Here are 5 reasons why blogs still matter and why you need one as part of your marketing strategy.
1 | Content Rich Marketing
Constant sales pitches to your target audience can seem gimmicky and disingenuous. People want to know what you can do for them or what you can offer them. This can make promoting goods and services tricky in a competitive climate. However, that’s when a blog can come in handy.
Content rich marketing is about providing content that is beneficial to your target audience. Blogs provide rich content and huge value to your audience because you are able to delve more into a subject, provide additional information, and include a wealth of multimedia that is highly engaging.
Some great examples for blogs that are rich in content are product tutorials that show how to use a product, information on health for patients, behind-the-scenes photos that show the faces behind the brand name, and so on. The possibilities are literally endless!
You can then turn around and share your blog on your social accounts, encouraging click throughs or engagement through comments on your post, packing a one-two punch.
2 | Build Community Around Your Brand
Leveraging a blog not only helps spread the word about your brand but can also help build brand loyalty and community. These days, customers expect brands to engage with them; they want to feel like they are a part of something. Blogs can be a great way to provide insight into your company and your perspective, making your audience feel like they are a part of something special.
But you can’t just post a blog and expect it to do the work for you! Include a call to action that asks your audience a question that gets them engaged and talking. Then, be sure that you reply to their comments on your blog or on your social shares of your blog. Ignoring your audience can lead to disastrous consequences.
You can further build your community by pushing people to sign up for your newsletter on your blog. Either include a link to your signup form or embed a pop-up form. This encourages people to stay in the know and continue the conversation on another platform for multi-channel marketing success!
3 | Build Trust with Your Audience
When done right, a blog can help you build trust. Not only does the insight and perspective you offer in a blog help build community and allows you to engage back with your audience, but it also leads to building trust with your target audience.
People tend to trust the written word, meaning that blogs help improve the level of your brand’s trustworthiness. Be sure that you are always sharing helpful, accurate content and engaging openly and honestly with your audience.
4 | Build Your Brand Through Thought Leadership
Sharing meaningful content to those who would buy your goods or services isn’t the only thing a blog can help with. It can also help establish you as a thought leader in your industry. Thought leadership is an important part of establishing a good reputation and blogging allows you to share your perspective with your audience in a more in-depth way.
You can then share your blog in newsletters or on social media (like LinkedIn) to further reach your B2B audience. When you regularly share thought leadership articles, you’ll begin to establish yourself as a thought leader and people will come back to your site to get industry-leading information.
5 | Improve SEO
Finally, having a blog can help improve your site’s SEO ranking. Blogs give you an opportunity to incorporate long-tail keywords (phrases) that can aid in driving traffic to your site. The more blog posts you publish, the more opportunities you have to show up in searches.
It can also help you improve your SEO through internal linking. Unlike inbound linking, internal linking is completely in your control. So be sure to include links within your posts that direct visitors to another blog post or a page on your website. Not only is this helpful for visitors, but each relevant link can help increase your SEO score.
Final Thoughts
Blogging is a marketing strategy that is overlooked at your own brand’s peril. It not only provides rich, engaging content, but it allows you to market across multiple channels. It helps you broaden your target audience base and cultivate loyal customers. So if you haven’t started a company blog, what are you waiting for?
Need help with your brand’s blog? Tintero would love to help! We offer blogging and other content creation services that can help improve your online presence. Schedule a free consultation today!