by Amy | Oct 11, 2022 | Content Marketing, Data Driven Marketing, Digital Communication, Social Media, Social Media Marketing
6 Marketing Tactics to Help Capture the Attention of this Elusive Generation Marketing to Gen Z doesn’t have to be a mystery. You might think that Gen Z are just younger Millennials. While they do have many similarities to the generation before them, there are some...
by Amy | Oct 5, 2022 | Blogging, Content Marketing, Digital Communication, Marketing
Using Storytelling and Emotion to Reach Your Brand’s Marketing Goals There is a reason why stories like Harry Potter or the Da Vinci Code stick in our heads. That’s because effective stories spark the release of oxytocin in our brains and elicit emotional responses. ...
by Amy | Sep 13, 2022 | Digital Communication, Social Media, Social Media Marketing
7 Pinterest Marketing Hacks to Drive Traffic to Your Website Pinterest isn’t just for planning your dream home decor or looking up quick weeknight meal ideas. And it isn’t just women using the platform. Male users of Pinterest have risen steadily year after year. ...
by Amy | Aug 23, 2022 | Digital Communication, Email Marketing, Marketing
Plus Why You Still Need Email Marketing Email marketing isn’t dead. In fact, companies view it as a primary aspect of customer acquisition no matter the industry. This is because nearly everyone has an email. The majority of users check their email weekly, if not...
by Amy | Aug 9, 2022 | Content Marketing, Digital Communication, Social Media, Social Media Marketing, Social Media Strategy
3 New Reel Features on Instagram and What these Changes Mean for Your Brand Strategy If you have spent any time on Instagram lately, you’ll know that the platform is really pushing Reels, their short video clip content. Not only is this type of content getting the...
by Valerie Morris | Jan 17, 2020 | Content Marketing, Digital Communication, Social Media Strategy
You’ve decided you need help with digital marketing or social media, but you don’t know where to start? Welcome to the club! Many business owners and managers struggle with knowing how to make the right decision. We get it: it can be overwhelming when you...
