Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
Basic Principles of a Great Website!
Even though websites have been created, used, and improved for years and years now, there still are some bad websites floating around the world wide web. The creativity and experience that is available today in creating websites makes it so that there is really no...
The Power of the First Impression
You have only a few seconds, sometimes even split-seconds, to make an impression that may last a lifetime. Often first impressions are made instantly, so you have to be on your guard and plan for success. People make first impression judgments about everything they...
MAKE AN ADVERTISING CAMPAIGN WORK WELL FOR YOU
Advertising campaigns have the potential to expand your brand's reach by incredible measures! However, many business owners get excited about doing them, but not really doing them well. Many get excited about getting their information out to the world, but fail to...
Paralyzed By Too Much To Do
Have you ever had those moments when the things you needed to do literally could look like a swarm of bees above your head? Whether it's family obligations, school assignments, or work projects, life can get busy. That's really an understatement. Life can get CRAZY...
The Importance of Blogging In Your Marketing Plan
The social media age has brought about a new wave of lingo into the marketing world, and with it, a new way to reach your target market. Between tweeting, pinning, liking, and blogging, social media's new language is here and here to stay. Today, we're looking at...
Releasing The Inner Child In The Marketing Process
What do primary colors, plastic, and loud noises have in common … the play-place for children at the mall, of course. This weekend I had the privilege of babysitting my friend's five year old, and playing around on swings, slides, and playhouses that were extremely...
How Color Can Affect Your Social Media Presence
Businesses take major care in creating a strong graphic presence in their print materials, logo design, and website design. However, with as fast as social media has grown in the past few years, it has been easy to just create social media profiles and let them be....
Warning! Real People Behind This Brand & How I Stay Organized
Yes, that's right! There is a real person writing, laboring, researching, designing, and creating behind every project that this new company of mine does. The road to creating an actual company out of my freelancing and realizing that I LOVE doing these kinds of...
Mad Men Advertising
Loved this article about advertising today vs. in the 1960's! Two points struck me the most. One: the team over the individual is so important today. With print, web, tv, and more, you need a team of people to help you excel in each media. Two: today you have...
Pin Your Interests
People are flocking to Pinterest, where members can save images found on the web under certain categories. Yet there are still many who get a quizzical look when Pinterest is brought up in conversations. Pinterest populates an ever-changing visual bank of images that...