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Should I use AI in My Social Media Strategy?

by Valerie Morris | Apr 25, 2023 | Artificial Intelligence, Content Marketing, Social Media Strategy

Controversies and Benefits of Artificial Intelligence in Digital Marketing Artificial Intelligence (AI) is transforming the world around us. We often think of it as shaping the scientific tech scene but you most likely use AI every day without thinking about it. Just...

7 New Instagram Features You Need to Test Drive

by Marketing | Apr 11, 2023 | Content Marketing, Influencer, Social Media, Social Media Marketing, Social Media Strategy

These New Features Can Help Drive Reach and Engagement for Brands and Creators Instagram has added a whole host of new features lately. You may have already seen or used some, but there may be other features you might not have heard about yet.  Staying on top of new...

Are There Alternatives to Twitter?

by Marketing | Mar 28, 2023 | Social Media, Social Media Marketing, Social Media Strategy

The Top 5 Contenders that May be the Answer to the Twitter Exodus Conundrum  Twitter has seen a lot of changes and upheaval since Elon Musk bought the platform in late October of 2022 and that doesn’t appear to be changing any time soon. Many users feel like the...

Using Instagram Stories to Boost Sales

by Marketing | Feb 28, 2023 | Social Media, Social Media Marketing, Social Media Strategy

Best Practices and Great Ideas to Help You Generate Sales Through Instagram Stories After Reels, Instagram Stories is the place where people spend the most time on the platform. Despite humble beginnings back in 2016, this feature now has a solid viewership at 400...

The Power of Storytelling

by Marketing | Jan 16, 2023 | Copywriting, Marketing, Marketing Wins Podcast, Social Media, Social Media Marketing, Social Media Strategy

Watch a video version of this interview on YouTube.  In this episode you will learn: Brief overview of Michael’s background. How Michael went from working in the marketing departments of large companies to becoming a marketing consultant. The industries that Michael...

Instagram is Beta Testing Group Profiles!

by Amy | Jan 10, 2023 | Content Marketing, Digital Communication, Marketing, Social Media, Social Media Marketing, Social Media Strategy

How it Can Help Build a Community Around Your Brand and Improve Your Marketing Efforts Instagram has been adding a ton of new features to their platform lately to improve engagement. They are also beta testing an exciting new feature that is giving...
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