Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
Outdoor Advertising with On The Move Trucks
In this episode you will learn about: CJ’s background. Her role at On The Move. How CJ fell in love with marketing. The importance of learning on the job. How On The Move solves problems for people. How On The Move transitioned from self-storage to the truck rental...
Leverage Gated Content Can Build Community and Boost Your Marketing
Grow Your Marketing List with the Help of Gated Content Gated content, if you don’t know what it is, is just like it sounds. It’s quite literally content behind a gate, or paywall. But are people really willing to pay for access to exclusive content from brands? Yes!...
How to Utilize LinkedIn Influencers to Promote Your Brand
Plus the Benefits of Working with LinkedIn Influencers LinkedIn has really evolved. Contrary to popular belief, the platform isn’t just for recruiting and head hunting. In fact, there is a whole new way of marketing on the platform that people and brands are starting...
Crafting an Effective Call to Action (CTA)
Tips for Writing a Call to Action That Gets Results The goal of any marketing campaign is to get your audience to take action. But you can’t just expect your audience to know what you want them to do. You have to tell them what you want them to do. Whether you want...
What to Look for in a Marketing Agency
5 Tips to Help You Hire a Reputable Marketing Firm When it comes to your brand, there are a lot of things you need to get done on a daily basis to run a successful business. Often, marketing is one of the things that gets pushed to the back of the queue. However,...
Crafting an Effective Facebook Ad Strategy
How to Develop a Facebook Ad Strategy that Delivers a Better ROI Digital advertising is cheap compared to traditional advertising, but we know you still want to spend your hard earned dollars in a way that gets you the biggest return on investment (ROI) that you can...
How to Launch a Book
Welcome to this fun episode where we explore the fascinating world of book launches with the accomplished author and marketing expert, Valerie Morris. In this discussion, we dive into the crucial steps every author should consider before releasing their literary...
Is Influencer Marketing Worth the Hype?
The Pros and Cons of Influencer Marketing and If It’s Right for Your Brand A lot of media attention falls on influencers. This attention is often negative in nature, looking at drama between online influencers or how some act entitled to receive free things. Despite...
All About Evergreen Content and Freelancing
Watch a video version of this episode on YouTube. In this episode you will learn: Dorothy’s transition from a freelancer to an agency owner. Dorothy’s new digital media company that helps freelancers grow business. The limiting beliefs that some people have that...
Crafting a Better B2B Marketing Strategy
6 Tips for Developing a Better Business to Business Marketing Strategy Every marketer needs an effective strategy, whether you are marketing to consumers or to other businesses. However, business to business (B2B) marketing is very different from business to consumer...