Staying Current in Digital Marketing!
Stay current with insights in the digital marketing world from our articles and latest interviews on our podcast!
How is AI Changing the Game for Businesses on Social Media?
The Pros and Cons of AI in Digital Marketing and What it Means for Your Brand There are pros and cons to any technology, and that certainly is the case for artificial intelligence (AI) and social media. In today’s article, we are going to break down how AI can...
Your Complete Marketing Guide to Bluesky
Why Bluesky Can Help You Build Community Around Your Brand Even if you don’t use it, you’ve probably heard of Bluesky. After the change in ownership of Twitter, now X, many “Twitter alternatives” cropped up. Bluesky, however, has been heralded as the...
5 Reasons Email Marketing Should be on your Radar Right Now
Email Marketing isn’t a Dinosaur, It’s Still an Effective and Affordable Marketing Solution For many, email marketing is an afterthought. LinkedIn, Facebook, and Instagram all seem to be higher up on the list of what’s considered crucial for content marketing. Despite...
Breaking Out of Departmental Silos to Grow Revenue
5 Steps to a Cohesive Customer Experience that Grows Your Business Could you be leaving potential revenue on the table? When departments in your organization are siloed, this disconnect not only leads to frustration across your organization but can also mean a loss of...
Social Media Audit: How to Create Better Content
8 Steps to Social Media Content that Delivers Real Results In today’s digital world, social media isn’t a “nice to have,” but is a “must have” if you want your brand to succeed. If your social media game is starting to feel stale, don’t worry. It’s probably just time...
Retail Psychology: How to Get Shoppers to say, “I Need This”
Plus 4 Ways to Implement Retail Psychology in Your Marketing Strategy There’s a lot of options out there for shoppers today. Just think about all the options available on Amazon alone. But when a product stops a consumer in their tracks and makes them reach for their...
Smart Ways to Promote Your YouTube Channel
9 Marketing Strategies that Grow Your YouTube Channel and Brand It seems like everywhere you look, short form video content is taking over. But one video sharing platform still rules them all–YouTube. It’s the second most visited site on the web and has more than 2.1...
Marketing Strategies that Make the Most of the Holiday Season
6 Tips to Help You Craft Winning Holiday Marketing Campaigns The holiday season will be here before you know it, and you shouldn’t wait until the last minute to set up your holiday marketing campaigns. In fact, now is the perfect time to start thinking about your...
Should I Get Verified on TikTok?
Plus Tips to Help You Get Verified on TikTok Many platforms offer verification. The benefits of getting verified differ depending on the platform. If you are using TikTok to build your personal brand as a creator, or as a business, it’s worth figuring out whether you...
Getting More Out of Your Facebook Business Page
8 Tips to Help You Optimize and Grow Your Facebook Page Facebook is still a great way to reach your target audience. It has nearly 3 billion monthly active users, so it’s not a marketing channel that should be overlooked. In this article, we’ll take a look at some...