What is FOMO and How is it Used Effectively in Marketing

by Marketing | May 15, 2022 | Content Marketing, Marketing

6 Techniques for Incorporating FOMO Into Your Digital Marketing Strategy   If you’ve spent any time on social media, then you know what FOMO is, even if you don’t know what the acronym stands for.  FOMO means “fear of missing out” and it’s a marketing strategy...

Have You Shared Your Message Enough? (Or, in the right way?)

by Valerie Morris | Mar 7, 2022 | Branding, Content Marketing, Marketing

  Is Your Marketing a One-Trick Pony? I’ve heard it said that you ‘can’t tell your message enough.’ This statement needed to be said to the group I was in at the time. I immediately resonated with it, but at the same time had a problem...

Why is Content Marketing Important In Social Media Strategy?

by Valerie Morris | Mar 9, 2021 | Content Marketing, Social Media Marketing, Social Media Strategy, Uncategorized

Why is Content Marketing Important in Today’s World? Do you remember how easy social media used to be? Back when Facebook first opened up for businesses it was realistic to get 85%-100% of your followers to see your content. In today’s world, we’re lucky if we...

5 Ways To Simplify Your Digital Marketing 

by Valerie Morris | Sep 1, 2020 | Content Marketing, Dental Marketing, Social Media, Social Media Strategy

Simplify Your Digital Marketing & Stay Sane at the Same Time! If there is something that feels overwhelming in business, it can be marketing – especially digital marketing. It changes so fast and has so many possible strategies to utilize. Not only that, but...

Email Marketing Funnels: How to Drive and Increase your ROI

by Valerie Morris | Apr 1, 2020 | Content Marketing, Email Marketing

Social media marketing experts always push the importance of social media ads and a constant content flow when it comes to generating a revenue for your business. However, simply providing fresh content isn’t always enough. Did you know that email marketing is...

Social Media Strategy Basics: What are you communicating to the world?

by Valerie Morris | Mar 15, 2020 | Content Marketing, Marketing, Social Media, Social Media Marketing, Social Media Strategy

The 5 W’s you need to know about Social Media Marketing You probably already know the main “w’s:”Who, what, when, where, and why. These five words make up the backbone for any story.  Not only is this a great way to start your next story, it is also...