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Crafting an Effective Call to Action (CTA)

by Marketing | Aug 8, 2023 | Author/Writer Tools, Blogging, Copywriting, Digital Communication

Tips for Writing a Call to Action That Gets Results The goal of any marketing campaign is to get your audience to take action. But you can’t just expect your audience to know what you want them to do. You have to tell them what you want them to do.  Whether you want...

All About Evergreen Content and Freelancing

by Marketing | Jun 21, 2023 | Content Marketing, Copywriting, LinkedIn, Marketing, Marketing Wins Podcast, Social Media Marketing

Watch a video version of this episode on YouTube.  In this episode you will learn: Dorothy’s transition from a freelancer to an agency owner.  Dorothy’s new digital media company that helps freelancers grow business.  The limiting beliefs that some people have that...

The Power of Storytelling

by Marketing | Jan 16, 2023 | Copywriting, Marketing, Marketing Wins Podcast, Social Media, Social Media Marketing, Social Media Strategy

Watch a video version of this interview on YouTube.  In this episode you will learn: Brief overview of Michael’s background. How Michael went from working in the marketing departments of large companies to becoming a marketing consultant. The industries that Michael...

What do Marketing and Music Have in Common?

by Marketing | Jan 2, 2023 | Branding, Copywriting, Marketing Wins Podcast

Watch the video version of this interview on YouTube. In this eposode you will learn about: Mike’s beginnings in the marketing profession. Mike’s background in music. Transferable skills that Mike learned while working as a Director of Music at a local church. How...

Why Blogs Still Matter in 2022

by Marketing | Jul 25, 2022 | Blogging, Content Marketing, Copywriting, Marketing

5 Reasons You Need a Blog as Part of Your Marketing Strategy   You might think it’s a bit old school, but you shouldn’t overlook blogging as an important part of your marketing strategy.  Many large brands utilize blogs as part of their content-marketing...

SEO Strategies To Rank Well: 9 Powerful Tips You Need To Know

by Valerie Morris | Mar 1, 2020 | Content Marketing, Copywriting, SEO

What is on page SEO? SEO Strategies To Rank Well SEO is a popular acronym in the marketing world, and stands for search engine optimization. Obviously, SEO is a major digital marketing buzzword, as it should be. Your website’s SEO determines how search engines like...
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